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When we consider the concept of sustainability, we often think of managing natural resources such as water and land in order to protect the environment. But what about non-biological resources like oil and coal? If we are not managing these resources sustainably, there can be devastating environmental and economic consequences on both a local and global scale. What’s more, companies that fail to practice sustainability in their business operations will likely struggle to compete with those that do in the future—and that’s something no business owner wants to happen! So, how can businesses integrate sustainability into their product or service offerings?

How We Got Here

If you’re not familiar with virtual reality (VR), or virtual worlds, they first came to mainstream attention in 2006 when Mark Zuckerberg purchased Oculus VR for $2 billion. This purchase kicked off a wave of investment in VR/AR and blockchain technologies that saw a proliferation of platforms emerge over 2015-2016.

How the Metaverse Can Achieve Sustainability

In recent years, one of the most prominent terms we’ve seen in technology has been sustainability. A company can go bankrupt if it doesn’t maintain its sustainability—which is why it’s essential for large organizations to make sure their products are designed to be sustainable over time. The same applies for software—and even more so for a project like our metaverse. For an innovative project like Matrix, however, what does sustainability mean? And how do we apply these concepts to our framework?

Promoting energy security through sustainability-led NFTs is an element of accelerating sustainability. NFTs enable underfunded or even disregarded concerns to be handled in an incentive-driven and collaborative manner. Blockchain technology has the ability to accelerate net-zero efforts and the development of a shared vision toward market-based solutions such as Melanin Solar.

The HaPeeBee NFT Collection is driving energy transition via thematic sustainable impact and inventing through crowd-grid frameworks for the net zero world by funding new technologies and community-led sustainable projects among Indigenous Peoples. Undoubtedly, it’s exactly the kind of ambition needed for indigenous communities not to get left behind in the rush towards zero. The goal is to increase worldwide participation in sustainable issues through a combination of finance, direct action, and gamification. NFTs accomplish this through inspiring and enabling collaborative and inclusive activities.

Why Should You Care About Sustainability?

In a nutshell, sustainability is all about creating a world where we can survive on our planet for generations to come. If you’re an entrepreneur, it’s also crucial that you know your business will still be profitable in 5 or 10 years, or even 100 years. Companies like Coca-Cola and Johnson & Johnson have done exactly that.

How to Take Part in Sustainability

There are a lot of ways to join in! To start, you can find ways to reduce your impact on the personal level. Ways you can do that include recycling, riding your bike or public transit when possible, being mindful of where your food comes from and eating less meat. You can also help out by working in a local community garden, joining in neighborhood cleanup efforts, or even just planting some flowers (or herbs!) around your home.


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